Benern attends China (Shanghai) International Optics Fair, the most sizeable optical trade fair of Asia, will take place on 24-26 February 2016 at the Shanghai World Expo Exhibition & Convention Centre again, occupying all the 4 exhibition halls. The venue is the best and most accessible spot in town with the best facilities as it is the exact venue of the World Expo 2010. SIOF 2016 will occupy a stunningly massive gross exhibition area of over 80,000 square meters, of which Hall 2 is the prestige international product hall. Halls 1, 3 and 4 will accommodate iconic Chinese exhibitors. In order to realize the global recognition of Chinese eyewear designer brands and to parallel achievements of international counterparts, the basement concourse will be deployed as the Chinese “Fashion Designers’ Masterpieces Exhibition Hall” while Hall 4 shall take on the important role of “Boutique Gallery”, both designated to showcase China’s best design rationale and innovative eyewear to all guests and visitors, local and overseas alike. And to better serve international exhibitors, SIOF 2016 has incorporated a Procurement Zone in the international hall to facilitate buyers to place orders on their desired products after viewing on site. Renowned international exhibitors who have specially acquired space in the Procurement Zone in addition to their booth area include 101 Studio, Flair, Kalla, Porsche Design and Ports. Others have incorporated the procurement section in their own booths.